Think that making beer is just about the water, malt, yeast and hops? Think again! On Beer Sessions Radio™’s first episode of 2015, host Jimmy Carbone greets the new year with a panel focused on how technology factors into the craft beer world. Jimmy is joined by Ed Berestecki of Mugs Alehouse, Augie Carton of Carton Brewing, Greg Avola (co-founder, CTO and lead developer at Untappd), Regan and Eric Stephens of Beer Menus, and Mark Young of BeerBoard and Bev Manager.
The app and website developers are providing a direct-to-consumer conduit for brewers who are using technology as part of a greater strategy to give customers what they want.
Augie Carton, for example, was an early adopter of Untappd (he started using the beer check-in ap in early 2011, before Carton Brewing opened). He says that as a brewer/owner, he uses Untappd to track where his beers are being served and how well (or poorly) a new beer is being received. If he notices that one of his beers is getting particularly poor reviews (“stars”) at a certain bar, he knows to investigate. Maybe it’s something to do with the draft lines, how the beer is being served, or how it’s being handled.
Listen in on all the latest technology in beer news here.
And with a new year comes a new logo (plus our sponsor is now going by their nom de guerre: UnionBeerDist.com). Enjoy!