Will Stephens is one of the brains behind BeerMenus.com, an interactive website designed to help beer lovers find their favorite beers and good beer bars to reach out to their favorite beer lovers. A friend of mine in high school held fast to the idea that we all have one great, marketable concept in our lifetime. He was concerned that his “Estrada Pinata” was the best he could do. We’ve since lost touch, but if Will’s greatest idea is BeerMenus.com then I’d say at least one of us is doing just fine. 
Before Will’s appearance last week on Beer Sessions Radio, he shared some of his thoughts with us about the state of the craft beer industry:
In your opinion, is craft beer reaching its intended market? Is there room to expand this market?
I think craft beer is getting a lot better at reaching consumers. Breweries are opening up across the country in areas you’d never expect them allowing more people to live close to craft breweries. Technology is also allowing breweries connect with their audience much more efficiently, making it a smaller risk to open a brewery or expand an existing one. I hope technology will be the ultimate equalizer between micros and macros the way it has been with so many other things.
Where do you see yourself within the craft beer community? Where would you like to be?
With BeerMenus we strive to improve the quality of information in the beer industry. We would like to make it as easy to find an Arrogant Bastard as it is to find a Budweiser.
Who, do you think, is doing a good job of promoting craft beer to the general public? What can we learn from them?
To me the educators who have the biggest impact are the bars that really make an effort to teach their customers and get them excited about what they’re pouring. They are educating people on the ground in the field.
What does the future of craft beer look like?
I think Belgium looks like the future.
Join BeerMenus.com on December 4 at Jimmy’s No. 43 for Battle of the Belgians. Intrigued? Learn more by clicking HERE.